Marketing Expertise

Fractional CMO

Executives have a long list of reasons they're struggling to build a marketing strategy: lack of talent, bandwidth, understanding or resources. I have twenty years of marketing experience, and my best attribute is knowing how to 'figure stuff out.'

Acting as a Fractional CMO, I provide senior-level marketing strategy at scale to help brands transform and grow through strategic planning and omnichannel marketing programs.

Digital Enablement

Let me put my experience with designing and launching new digital platforms to work for you. I help companies with tech scoping to identify and launch digital enablement programs that increase efficiency and revenue while reducing work and costs.

· Business process assessment

· Reduce the pain of finding information

· Develop a single source of truth

A woman is standing and showing marketing materials to a man who is sitting on the couch.

Lead Generation & Content Strategy

I will compose attractive content and digital campaigns to drive leads to your business. I create case studies, email campaigns, and landing pages that attract visitors and qualify leads.

· White papers and case studies that demonstrate thought leadership

· Targeted email and digital campaign development

· Establish metrics and write goals

Additional Services

ESG & Sustainability

SALES STRATEGY & TRAINING

I will guide your team to develop an ESG program that suits the capabilities you have now, and I will help you establish a plan to develop your ESG expertise in the future. This allows brands to achieve great ESG goals in the future.

· Design sustainability marketing plans

· Research marketplace including customers and competitors

· Establish metrics and write goals

SALES STRATEGY & TRAINING

Through analysis of your customer segments, I can help identify sales gaps and opportunities. This leads to a plan to increase customer revenue without increasing the cost of sales. Marketing expertise and sales optimization go hand-in-hand.

My sales enablement programs include sales training, overcoming objections, scripts, CRM effectiveness, and much more.

Digital Media Generalist

SALES STRATEGY & TRAINING

Digital Media Generalist

My experience in media and brand marketing provides me with deep understanding of digital media tactics and a unique negotiation vantage point. I'm adept at traditional display campaigns, SEO, SEM, email, social, and programmatic advertising.

Do You Need a Marketing Partner?

Marketing Expertise

Fractional CMO

Digital Enablement

Lead Generation & Content Strategy

Additional Services

ESG & Sustainability

SALES STRATEGY & TRAINING

SALES STRATEGY & TRAINING

SALES STRATEGY & TRAINING

SALES STRATEGY & TRAINING

SALES STRATEGY & TRAINING

Digital Media Generalist

SALES STRATEGY & TRAINING

Digital Media Generalist

This website uses cookies.