Marketing Expertise
Fractional CMO
Executives have a long list of reasons they're struggling to build a marketing strategy: lack of talent, bandwidth, understanding or resources. I have twenty years of marketing experience, and my best attribute is knowing how to 'figure stuff out.'
Acting as a Fractional CMO, I provide senior-level marketing strategy at scale to help brands transform and grow through strategic planning and omnichannel marketing programs.
Digital Enablement
Let me put my experience with designing and launching new digital platforms to work for you. I help companies with tech scoping to identify and launch digital enablement programs that increase efficiency and revenue while reducing work and costs.
· Business process assessment
· Reduce the pain of finding information
· Develop a single source of truth
ESG and Sustainability
I will guide your team to develop an ESG program that suits the capabilities you have now, and I will help you establish a plan to develop your ESG expertise in the future. This allows brands to achieve great ESG goals in the future.
· Design sustainability marketing plans
· Research marketplace including customers and competitors
· Establish metrics and write goals
Sales Strategy and Training
Through analysis of your customer segments, I can help identify sales gaps and opportunities. This leads to a plan to increase customer revenue without increasing the cost of sales. Marketing expertise and sales optimization go hand-in-hand.
My sales enablement programs include all the tools sales teams need to close deals: sales training, overcoming objections, scripts, CRM effectiveness, and much more.