Marketing Expertise
Fractional CMO
Executives have a long list of reasons they're struggling to build a marketing strategy: lack of talent, bandwidth, understanding or resources. I have twenty years of marketing experience, and my best attribute is knowing how to 'figure stuff out.'
Acting as a Fractional CMO, I provide senior-level marketing strategy at scale to help brands transform and grow through strategic planning and omnichannel marketing programs.
Digital Enablement
Let me put my experience with designing and launching new digital platforms to work for you. I help companies with tech scoping to identify and launch digital enablement programs that increase efficiency and revenue while reducing work and costs.
· Business process assessment
· Reduce the pain of finding information
· Develop a single source of truth
Lead Generation & Content Strategy
I will compose attractive content and digital campaigns to drive leads to your business. I create case studies, email campaigns, and landing pages that attract visitors and qualify leads.
· White papers and case studies that demonstrate thought leadership
· Targeted email and digital campaign development
· Establish metrics and write goals