Digital Marketing Portfolio
Digital Marketing & Brand Management
Product Launch & Go-to-Market Strategy
Digital Marketing & Brand Management
I led marketing strategy for several major manufacturers. I modernized their marketing programs with new value statements, redesigned websites, content marketing and lead gen initiatives, and custom integrations between the CRM and the order management systems. Here are two examples:
Wayback - Transparent Container
Media Relations & Press Releases
Product Launch & Go-to-Market Strategy
Digital Marketing & Brand Management
Building relationships with trade publishers in your industry is incredibly important - and so is good storytelling. Here, you will find some of the published stories I pitched for a manufacturing brand.
Product Launch & Go-to-Market Strategy
Product Launch & Go-to-Market Strategy
Product Launch & Go-to-Market Strategy
Brands interested in sustainable packaging often struggle to find cost-neutral alternatives to their virgin materials. I led the ideation and launch of a sustainable packaging line that includes post-consumer recycled materials and a paper blister.
Customer Case Studies
Virtual Reality Manufacturing Tours
Product Launch & Go-to-Market Strategy
Case studies attract customers by showing what it's like to work with you. I help build connections through storytelling. Use the following link to read several of the case studies I wrote for a packaging company.
Virtual Reality Manufacturing Tours
Virtual Reality Manufacturing Tours
Virtual Reality Manufacturing Tours
Factory tours are a cornerstone of manufacturing sales processes. If you can't bring a client to the plant, why not bring the plant to the client? I produced VR tours so that salespeople could demonstrate manufacturing expertise to clients wherever they may be. Watch them on a desktop, mobile device, or in VR goggles.
VR Videos
ESG & Sustainability Marketing
Virtual Reality Manufacturing Tours
Virtual Reality Manufacturing Tours
I am passionate about working with manufacturers to develop their sustainability programs. The following presentation shows the client-facing presentation that explains some of the initiatives I designed.
Thought Leadership, Content Marketing, & Lead Generation
Thought Leadership, Content Marketing, & Lead Generation
Thought Leadership, Content Marketing, & Lead Generation
I write whitepapers that help brands demonstrate thought leadership. These presentations add value for customers and can be used as lead generation tools. This is an example of a whitepaper I wrote in partnership with Kantar, a shopper marketing firm.
Sales Enablement & Strategy
Thought Leadership, Content Marketing, & Lead Generation
Thought Leadership, Content Marketing, & Lead Generation
The Kula Ring podcast team invited me to speak about manufacturing marketing, sales enablement, and content marketing. Audio and transcripts of the episode available here:
Explainer Videos
Thought Leadership, Content Marketing, & Lead Generation
Explainer Videos
Explainer videos are a fantastic tool to address frequently asked questions. Salespeople and customer service representatives can use these videos to help customers and prospects understand our processes. Videos are a fresh addition to a brand's content library.
Explainer Videos