Digital Marketing Portfolio

I led marketing strategy for several major manufacturers. I modernized their marketing programs with new value statements, redesigned websites, content marketing and lead gen initiatives, and custom integrations between the CRM and the order management systems. Here are two examples:

Wayback - Rohrer Corporation

Wayback - Transparent Container

Building relationships with trade publishers in your industry is incredibly important - and so is good storytelling. Here, you will find some of the published stories I pitched for a manufacturing brand.

Beauty Packaging - Launch

Packaging World - Design

Packaging World - PR

Brands interested in sustainable packaging often struggle to find cost-neutral alternatives to their virgin materials. I led the ideation and launch of a sustainable packaging line that includes post-consumer recycled materials and a paper blister. 

ecoCombo® & All-Paper Blister

Case studies attract customers by showing what it's like to work with you. I help build connections through storytelling. Use the following link to read several of the case studies I wrote for a packaging company. 

Case Study Examples

Factory tours are a cornerstone of manufacturing sales processes. If you can't bring a client to the plant, why not bring the plant to the client? I produced VR tours so that salespeople could demonstrate manufacturing expertise to clients wherever they may be.  Watch them on a desktop, mobile device, or in VR goggles.
VR Videos

I am passionate about working with manufacturers to develop their sustainability programs. The following presentation shows the client-facing presentation that explains some of the initiatives I designed.

Sustainability Presentation

I write whitepapers that help brands demonstrate thought leadership. These presentations add value for customers and can be used as lead generation tools. This is an example of a whitepaper I wrote in partnership with Kantar, a shopper marketing firm.  

The Future of Retail

The Kula Ring podcast team invited me to speak about manufacturing marketing, sales enablement, and content marketing. Audio and transcripts of the episode available here: 

The Kula Ring

Explainer videos are a fantastic tool to address frequently asked questions. Salespeople and customer service representatives can use these videos to help customers and prospects understand our processes. Videos are a fresh addition to a brand's content library.
Explainer Videos