I am a visionary marketing leader who makes strong connections to deliver best-in-class results. Adept at developing technical and human solutions, including all aspects of company marketing programs, corporate strategy, sales training, and steering transformational change.
Do you want executive marketing leadership to take your business to the next level? If you are ready to grow, but you're not sure about committing to a new member of your executive team, talk with me about "Fractional CMO" services. Through my marketing firm, you get access to twenty years of marketing experience at scale.
Many brands want to ESG programs, but they aren’t sure where to start. Poorly planned sustainability programs are de. I will work with your team to develop an ESG program that suits the capabilities you have now, and I will help you establish a plan to develop your ESG expertise, allowing you to achieve great ESG goals in the future.
As brands grow, they are often encumbered by the restrictions of disparate systems. Creating a single source of truth is one of the best ways to lubricate business operations and grow. I can help you solve this problem with digital programs.
Are you losing revenue from certain customer segments, and you don’t know why? Are you scratching your head because you don’t have defined customer segments? My marketing firm helps brands define their customers through revenue tiers, buyer behaviors, and profitability. Using a variety of tactics, I create specific sales approaches that cultivate profitable customers and increase topline revenue.
Experience: My experience includes leadership roles within brands, publishers, and a digital marketing agency. In the past 20 years, I've worked in marketing and sales for PE-backed firms, start-ups, and blue-chip brands. Industries:
Training: I have completed training in various CRM platforms, account-based marketing (ABM) programs, survey software, Google tools, leadership/management, and a wide range of sales techniques. I also run executive workshops and coach sales teams.
Education: I have a master's degree in Literary Studies from the University of Chicago. I graduated summa cum laude from DePaul University with a B.A. in Creative Writing and Literature. I also completed the rigorous art program at the Cincinnati Academy of Design.